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About

Leda DeWolf  /  UI Designer

She/her

Objective

Forward thinking UI designer with the ability to create innovative web designs, then retro fit them into existing system constraints while still maintaining maximum effect. Looking for a role that offers opportunities for continuous improvement while working with a cohesive team to achieve company objectives.

Tools

Adobe XD

Figma

Illustrator

Photoshop

After Effects

InDesign

Asana

Jira

Skills

Interaction design

Interface design

Visual design

Branding

Project management

Collaboration

Photo retouching

Marketing

Experience 

Kelly Services

Senior UI Designer  /  2019 - 2023

  • Developed interactive mocks/prototypes to demonstrate effective user flows

  • Created and designed new blocks to enhance the visual representation andincrease the functionality of existing websites

  • Used collected data from A/B tests to optimize user experience

  • Collaborated with web development teams to implement new designs

  • Designed 6+ websites for corporate web portfolio with strict adherence to brand guidelines

  • Worked cooperatively with writers, marketers, and agency partners to execute web designs

  • Ensured all websites were ADA compliant (WCAG2.1 A/AA Guidelines)

  • Continuously monitored web and print outputs to achieve and maintain brand consistency

  • Implemented web designs in Episerver/Optimizely CMS system

Senior Graphic Designer  /  2006 - 2019

  • Created and maintained branding standards and visual identities of KellyServices and multiple Kelly brands and products

  • Concepted and designed print and electronic marketing materials, includingfliers, brochures, ebooks, social media ads, direct mail, etc.

  • Collaborated with internal writers and outside agency partners to concept andcomplete essential marketing projects

HOUR Media

Associate Art Director – Art Director  /  2003 - 2006

  • Concepted and designed magazines, layouts, brochures, stationary, etc.

  • Directed photoshoots and illustrations to create and execute innovative concepts

  • Collaborated across cross-functional teams through ideation, visual concepts,and ultimately execution

College for Creative Studies  /  Detroit, MI

Education

Graphic Design program

BFA / Class of 2002

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